We're seeking a strategic and innovative Director of Marketing to join our fine jewelry brand in Los Angeles. As a data-driven leader, you'll be passionate about driving growth and optimizing the customer journey. In this role, you'll take full ownership of our marketing strategy, with a focus on performance, customer retention, and creative innovation. You'll work alongside a lean, high-performing team and collaborate with external partners to deliver impactful, measurable results.
WHAT YOU'LL DO:
Lead Marketing Strategy
- Develop and execute a marketing strategy focused on growth, retention, and optimizing the customer journey
- Collaborate with Brand and Operations teams to develop and maintain a comprehensive launch calendar that aligns marketing initiatives with business goals, ensuring seamless product launches, efficiency, and profitability
Oversee Revenue & Performance Marketing
- Set strategy for paid media campaigns, managing external agencies to achieve targets
- Own marketing revenue targets and track key metrics, including CAC, LTV, and ROAS
- Regularly report on campaign performance and growth initiatives to leadership, providing clear action plans and recommendations
- Spearhead go-to-market strategies for new product launches, retail expansion, and collaborations
Optimize Customer Retention
- Oversee CRM initiatives, working with the CRM Manager to enhance email, SMS, VIP and loyalty marketing programs
- Deeply analyze customer behaviors, creating targeted campaigns to move customers through the lifecycle and drive repeat purchases
- Develop customer personas and map out detailed customer journeys, ensuring personalized, seamless experiences across channels
- Build retention-focused strategies, leveraging email, SMS, and loyalty programs to grow LTV
- Partner with the Brand and CX team to align messaging, storytelling, and creative with each touchpoint of the customer journey
Champion Creative Testing
- Partner with internal & external creatives to guide messaging, campaign hypotheses, and performance testing
- Evaluate creative outcomes based on data-driven insights to ensure messaging resonates with our audience
- Stay ahead of market trends, exploring new creative mediums, tools, and platforms to differentiate Kinn in a competitive space
Collaborate & Lead
- Manage, mentor and grow a small, high-performing team, including a CRM and Ecom, while fostering collaboration with Brand, CX, and Operations teams
- Build relationships with external agencies, contractors, and vendors to execute strategies effectively and efficiently
Requirements
What We're Looking For:
- Experience: 6+ years in growth or performance marketing, preferably in DTC or luxury industries
- Expertise: Proven success with paid media campaigns, customer retention strategies, and lifecycle marketing.Data-
- Driven: Skilled in analyzing data and applying insights to optimize marketing efforts
- Creative & Curious: Passion for testing new ideas, exploring innovative mediums, and pushing creative boundaries
- Customer-Centric: Obsessed with understanding customer behavior and crafting meaningful, personalized experiences
- Leadership: Confident team leader and collaborator who thrives in cross-functional environments
- Technical Skills: Proficiency in tools like Google Analytics, Klaviyo, and Shopify
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
