Location: Dubai, UAE
Sector: Fire Protection & Life Safety Systems
Employment Type: Full-Time | Senior Leadership
Search conducted on behalf of a leading global manufacturer
Are you a commercially driven leader with regional expertise across the Middle East and North Africa? We are representing a global manufacturer in the fire protection and life safety systems sector, currently seeking a General Manager to lead its operations across the MENA region.
Based in Dubai, this newly created position is a pivotal part of the company’s global expansion strategy, with a focus on revenue growth, brand visibility, and market penetration in high-potential territories such as the UAE, Saudi Arabia, and Egypt.
Key Responsibilities
Strategic Growth & Sales Leadership
- Lead regional commercial strategy and deliver revenue targets
- Develop and implement regional sales plans aligned with global objectives
- Manage pricing structures, discounting approvals, and margin performance
Operational Oversight
- Serve as the legal representative for the region (banking, compliance, utilities)
- Manage the Dubai office and coordinate third-party logistics (3PL) partners
- Ensure efficient order processing, stock control, and compliance with customs/import regulations
Team Development
- Build and lead a high-performing regional team across sales and operations
- Collaborate with global business units to align local execution with broader strategy
Marketing & Brand Awareness
- Support the global marketing team in regional event planning, trade shows, and sponsorships
- Oversee execution of promotional activities to enhance brand visibility and support commercial outcomes
Performance & Financial Management
- Define KPIs and monitor performance across all initiatives
- Manage the regional budget, ensuring effective allocation of resources
Candidate Profile
- Significant experience in a senior commercial or general management role within the fire safety, building technologies, or a technical product environment
- Strong knowledge of the MENA region, with a track record of market development and operational leadership
- Excellent leadership, communication, and cross-functional collaboration skills
- Previous experience aligning regional operations with international strategies
What’s on Offer
- A unique opportunity to lead a regional hub for a globally respected manufacturer
- Strategic impact across a high-growth market
- Full commercial, operational, and team leadership autonomy
- Competitive package and career development opportunities
If you're ready to lead regional growth for a global innovator in the life safety space, we’d like to hear from you.
To express your interest or learn more, please contact Lauren at Cento
📩 lc@centogroup.com
